Marriage and family should ideally be a team work for both the man and woman, and Ariel India’s ‘Share The Load’ campaign is conveying that message.
In a TV commercial, Ariel is showing how men can take small steps and support their partners at home. The campaign has won an award at the 2015 Cannes Lions International Festival of Creativity.
Facebook’s chief operating officer and author of popular book, Lean In, Sheryl Sandberg – shared one of the recent TV Ads from the campaign on Facebook two days ago, and the video has gone viral since. Already viewed by over 7 million Facebook users and shared by 176,000 plus people, the video is getting the approval of many women around the world.

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