Buying goods from the comfort
of your home or office is certainly more convenient than driving to the mall or
store, while still offering the ability to compare prices and a very wide range
of choices. Although online security and payment technology have come quite a
long way, sometimes you may experience various problems with online shopping.
When shopping online, how do you tell that you are buying from a trustworthy
site?
How do you know if your
personal information is safe? What can you do if they send the wrong widget?
How do you know if they accept returns? These are just some of the vital
questions you should ask before you take out your credit card and make
purchases online. Therefore, it is critical to understand some of the most
common issues such as falling prey to an online scam or online scams to getting
the wrong item, and how you can avoid these potential pitfalls.
1. FAKE ONLINE REVIEWS
A collection of perfect
ratings (five star ratings) can help boost conversions and sales for online
sellers. Therefore, some authors are posting fake reviews or offering refunds
to clients in exchange for good reviews. It is important to be skeptical of
online reviews that are too positive or reviews that lack detail in order to
reduce the risk of falling prey to fake online reviews. However, social media
platforms such a Twitter, Yelp and Facebook provide a direct, stronger
relationship to customer’s opinions. You can simply check the source to verify
whether the reviews link to reviewers’ social media pages,
previous reviews or profiles that show the reviewers are real. Finally, it is
important to read reviews on several credible platforms such as epinions.com
and Amazon.
2.COUNTERFEIT GOODS
Sometimes it is difficult
even for major stores like Amazon to keep counterfeit goods off their websites
mainly due to third party merchants. The main way to reduce your risk is to
understand that if the price is too good to be true, then it probably is.
Therefore, you should always research the website or third party you are buying
from. On the other hand, you should not be afraid to ask all the relevant
questions you may have.
3. IDENTITY THEFT
Fraud and identity theft are
terms that are commonly used to refer to crimes where someone wrongfully
obtains and/or uses other peoples’ personal data in
ways that involve deception or fraud, for economic gain. For instance, your
entire checking account could be exposed when somebody steals your debit card
number.
Identity thieves can drain
all your accounts within minutes and set you back financially and emotionally
for years. Regardless of where you are, you should always be skeptical about
giving out any personal information to others unless you are certain that they
can be trusted. Moreover, besides asking for a periodic credit report, it is
also important to check your financial information on a regular basis, and look
for transactions that should be there and those that shouldn’t.
You should also maintain accurate records of your financial and banking
accounts.
Save or print copies of your
online purchase orders. The retailer will send you an email as confirmation of
your purchase. This page usually includes a confirmation number and purchase
receipt. You should save or print the confirmation receipt and keep it safely
until you receive your item.
4. SECURE AND REPUTABLE SITES
Before typing your credit
card details into a site, always ensure that the website is secure. Most secure
websites have web addresses that begin with https:// and they may also have a
padlock symbol somewhere in the browser window (probably in the address bar).
On the other hand, you need to ensure that the site is trustworthy. How can you
reduce the risk of using untrustworthy websites?
· You should be suspicious of
offers that are too good to be true because this could indicate that the website
is selling pirated or illegal goods.
· In case you are not
familiar with the site, ask trusted family members, colleagues or friends for
their opinion. Sometimes they may offer useful recommendations for
alternatives.
· Do a comprehensive search
on the internet to see whether the website you intend to use is mentioned
favorably on other sites that you trust.
You will be asked for a
password before making online payment in order to keep your personal data
private. Use a strong password with a combination of numbers, letters and
symbols. You should also avoid shopping online when you are in public places
because the security of public Wi-Fi is not guaranteed. Besides keeping your
passwords private, your computer should not be set to remember your password or
credit card number when creating accounts on online shopping websites.
5. . WHAT IF YOU DON'T GET WHAT YOU ORDERED?
In case the item you have
received is not the item you had purchased, sellers are responsible for either
refunding your money or correcting the error at no extra charge. However,
online retailers have different approaches. Sometimes information about
resolving such disputes is provided in the “Legal Terms”
or “Disclaimer” section of the
client contract, or you can simply email or call customer support for details.
Reputable online vendors
understand the importance of excellent customer service and its impact on
business and will always try to fix such problems quickly. However, the process
is less clear with most online auction sites because these websites only serve
to connect sellers and buyers. Some online auction sites have created an online
process that customers can use to resolve disputes over delivery of items and
they may even serve as intermediaries in the process.
However, when you purchase
items from individual vendors through services such as Craigslist, resolving
such disputes can be quite difficult especially if the seller is not responsive
or acting in bad faith.
6. HIDDEN OR ADDITIONAL COST
Lack of full disclosure of cost
is a major problem when shopping online. Some merchants hide additional costs
such as shipping until the final stages of the shipping process. Therefore, you
should understand the shipping charges that apply to the item you want to
purchase. Sometimes retailers squeeze profit from items that are heavily
discounted by charging an extremely high shipping rate.
Source: thepear
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